Food ✪✪✪
Ambience ✪✪✪
Service ✪✪
Unit 6, Grey’s Quarter
Intu Eldon Square
Newcastle upon Tyne
NE1 7AP
0191 673 0073
www.truebarbecue.com
Accessibility? Yes
Gluten free? Yes
In these troubled times of #cleaneating, #gettheglow and who knows how many other wheezes designed to inspire guilt and remorse, especially in January, there’s something delightfully transgressive about sitting down with the sole intention of eating as much meat and fried food as possible in a single meal. And then ordering dessert. Through this prism, our recent trip to Red's True Barbecue can be seen not just as a meal, but as a politically informed act of resistance. So come brothers and sisters! Man the barricades! Comrade, pass me the hot sauce!
That’s my only excuse for the sheer gluttony we indulged in over a couple of hours in this recently opened outpost of the small but growing barbecue chain – 8 restaurants at the last count. Newcastle doesn’t lack home-grown protein-centric joints, with Longhorns and Bierrex doing very capable things with their smoky lumps of cow and pig. So what does Red’s bring to the table?
A whole liturgy of mock-Christian branding, for one thing.
“The pearly gates of your new church of worship have been flung open in Eldon Square. Come forth and worship at the altar of meat,” preaches the website.
This branding, from Warm, a design company housed in a decommissioned church in Gateshead, features a knife and fork formed into a cross. The menu is referred to as “The Good Book” and a popup on the web page urges you to “join the flock (enter email address to receive updates and offers)”.
This theme-park approach to catering gets very annoying very quickly when the food isn’t good enough to distract you from it. I’m sure some may find it offensive. Fortunately, what turned up on our trays almost justified it. Almost.